Products - Free and low paid items for anyone to enjoy
The best thing about learning is that no one can take it away from you.
The Cult Of Analytics
One of my proudest achievements and fairly timeless, a book about building an Analytics culture within an organisation. Forwarded by none other than Jim Sterne and described in glowing terms by many of the pioneers in the Industry, Cult is still selling since its first edition publication in 2009. Now onto the second edition from 2016 you can only get Cult from publisher partners like Amazon.
More published eBooks you can buy directly
Asking Why
I have trained hundreds of people since I began and watched some of them world-class analysts in their own right using some or all of the tactics I’m going to share in this book. Except it’s not a book, it’s a framework.
The Sucking Manifesto
A book about how we suck with using numbers (data) and what to do about it. A real focus on how to do advertising campaigns. Finally 19 real use cases, case studies and a system to get you started.
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- AI/ML in the context of CDPs
- How a CDP works in 4 industries
- 56 tools compared
- Tool deep dive (6 tools)
- 6 case studies (one each tool)
- A methodology to select a CDP
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