I have trained hundreds of people since I began and watched some of them world-class analysts in their own right using some or all of the tactics I’m going to share in this book. Except it’s not a book, it’s a framework.
A book about how we suck with using numbers (data) and what to do about it. A real focus on how to do advertising campaigns. Finally 19 real use cases, case studies and a system to get you started.