Customer Data Platforms - The Strategy

Customer data and digital platform strategies that will help you use your data to the best effect

connecting the dots

Connecting the dots

According to Wikipedia, a Customer Data Platform (CDP) is "a collection of software which creates a persistent, unified customer database that is accessible to other systems. Data is pulled from multiple sources, cleaned and combined to create a single customer profile."

So what's the benefit?

In my view the biggest single thing that a CDP enables is being able to reach the right customer, at the right time, in the right place.

I have a way to develop digital transformation strategies using a variety of tools and systems I've developed over decades. This includes evaluating CDPs, using them, developing KPIs, digital strategies and transformations that might include website development, SEO and content development and much more. The whole digital space got so interesting in the last 5 years but I believe analytics is key to the whole thing working. It's not just about getting GA4 correctly setup, it's about developing your whole system and measuring the impact. The services I offer around this are below.

KPI workshops (project)

KPI, or key performance indicators, are measurable values that reflect the success of a business or project. KPI workshops are designed to help businesses identify the KPIs that are most relevant to their goals, and to develop strategies for tracking and improving those KPIs over time. I use the REAN model seen above as a way to run the workshop to define the overall measurement approach.

CDP evaluations (project)

A Customer Data Platform (CDP) evaluation project involves assessing the capabilities of various CDP vendors to determine which one is the best fit for your business. This project typically involves analysing factors such as data integration capabilities, customer data management features, data analytics and reporting capabilities, and ease of use. The goal of the project is to select a CDP that ensures that your business invests in a CDP that works for you.

Digital Strategy (project)

A digital strategy project involves developing a comprehensive plan for how you can leverage digital technologies and channels to achieve your objectives. This project typically involves analysing the current state of your business's digital presence, identifying areas for improvement, and setting goals for digital transformation. The plan may include strategies for improving website design and functionality, social media presence, email marketing, search engine optimization, and other digital marketing channels.

Chief digital officer (fractional)

As a fractional Chief Digital Officer (CDO), I provide a flexible and cost-effective solution for businesses seeking to drive digital transformation. With my expertise in digital marketing, technology, data analytics, and customer experience, I provide leadership, guidance, and support to ensure the success of digital initiatives. By working on a part-time basis, I offer a more affordable option than hiring a full-time CDO. With my skills and experience, I can help businesses stay competitive in today's digital landscape and achieve their goals.

Chief analytics officer (fractional)

In hiring me as a Fractional Chief Analytics Officer (CAO), you get my expertise in data analytics and I can lead the development and implementation of analytics strategies that align with your business goals. I can work closely with your internal teams to identify opportunities for leveraging data to optimise processes, improve customer experience, and increase revenue. As a remote executive, I provide leadership to your teams and I can provide valuable insights that can help your organisation gain a competitive advantage.

SEO and content development (both)

As an SEO and Content Development Specialist, I provide valuable expertise to help businesses improve their online visibility and attract more traffic to their website. I develop targeted content strategies, I can optimise website content and increase search engine rankings. I can also provide guidance on website design and functionality, link building strategies, and social media presence to further enhance online visibility. Through my skills and experience in SEO and content development, I can help businesses generate more leads, increase engagement, and achieve their marketing goals.

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