Creating first party persona's using cookies
How to use Customer Data Platforms (CDPs) to create a first-party persona
What is a CDP and how does it work?
Four concrete examples of how you can use a CDP
5 Analytics Tips For 2022
Actually 6 tips for analytics in 2022, but who is counting?
There Is No Right Answer There Are Only Choices
The fact is that all your choices are based on data.
Advertisers Keep Doing The Same Thing
Over And Over Again And Expecting A Different Result
A Thought About KPIs
Driving A Web Business Is Like Driving A Car
KPIs for the masses
One serves all KPIs do not exist
Measuring The Good, The Bad And The Ugly
How To Get Started With Analytics