What Is A Fractional Chief Analytics Officer And How Can It Benefit Your Business?
What a fractional CAO is and how it can help your business
Prioritise And Running Data Analytics Use Cases
Prioritising data analytics use cases to get the most from your goals
The Top Customer Data Platform Use Cases
What is a data use case and which use cases are the most effective?
Mapping Our Analytics Use Cases With The Rean Model
Are you looking for new ways to maximize the value of your data?
Reach, Engage, Activate And Nurture User Journey Model
The definition of a user Journey model called REAN
RudderStack Customer Data Platform: Case Study
A look at the pros and cons of RudderStack and a case study from Magic Eden
Unleashing Creativity with Generative AI
A boom time for creativity, art, design, writing, programming and data science
Case Study: Adobe Realtime CDP
A pros and cons look at Adobe Realtime CDP as well as a customer case
The Magical Single Source Of Truth
What is the single source of truth in relation to customer data platforms?
Omnichannel Marketing with the help of a CDP
Omnichannel just means multiple channels on and offline. Learn how a CDP helps.
The Future Of Customer Data Platforms
It's already here, Ai, Machine Learning & Predictive Analytics
The Top 5 Customer Data Platform Features You Can't Ignore
Top five CDP features to maximise the value of your customer data
Integrating Your Customer Data Platform With Your Martech Stack
What CDPs are and how they work with Martech Stacks
Data Strategy With Privacy At The Core
Using a CDP to help with compliance to the GDPR and CPRA
From Raw Data To Actionable Insights
Have you thought of streamlining your marketing efforts with a CDP?
How To Choose The Right Customer Data Platform For Your Business: A Comprehensive Checklist
Do you need a CDP but don't know where to start? Read this first.
CDPs Vs. CRMs: A Comparison And The Right Tool For Your Business
Comparing a CDP to a CRM is a bit like comparing apples to oranges.
Creating first party persona's
How to use Customer Data Platforms (CDPs) to create a first-party persona
What is a CDP and how does it work?
Four concrete examples of how you can use a CDP
5 Analytics Tips For 2022
Actually 6 tips for analytics in 2022, but who is counting?
There Is No Right Answer There Are Only Choices
The fact is that all your choices are based on data.
Advertisers Keep Doing The Same Thing
Over And Over Again And Expecting A Different Result
KPIs for the masses
One serves all KPIs do not exist
A Thought About KPIs
Driving A Web Business Is Like Driving A Car
Measuring The Good, The Bad And The Ugly
How To Get Started With Analytics