Analytics and Data - Blog

Web analytics, data management, fractional Analytics, digital marketing and customer data platforms done right.

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Creating first party persona's using cookies

How to use Customer Data Platforms (CDPs) to create a first-party persona

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What is a CDP and how does it work?

Four concrete examples of how you can use a CDP

6 tips for 2022

5 Analytics Tips For 2022

Actually 6 tips for analytics in 2022, but who is counting?

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There Is No Right Answer There Are Only Choices

The fact is that all your choices are based on data.

Doing the same thing over and over isn't wise

Advertisers Keep Doing The Same Thing

Over And Over Again And Expecting A Different Result

KPIs are like driving a car

A Thought About KPIs

Driving A Web Business Is Like Driving A Car

You're not lost. You're here

KPIs for the masses

One serves all KPIs do not exist

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Measuring The Good, The Bad And The Ugly

How To Get Started With Analytics