Creating first party persona's using cookies

How to use Customer Data Platforms (CDPs) to create a first-party persona

What is a CDP and how does it work?

Four concrete examples of how you can use a CDP

5 Analytics Tips For 2022

Actually 6 tips for analytics in 2022, but who is counting?

There Is No Right Answer There Are Only Choices

The fact is that all your choices are based on data.

Advertisers Keep Doing The Same Thing

Over And Over Again And Expecting A Different Result

A Thought About KPIs

Driving A Web Business Is Like Driving A Car

KPIs for the masses

One serves all KPIs do not exist

Measuring The Good, The Bad And The Ugly

How To Get Started With Analytics