The Magical Single Source Of Truth

What is the single source of truth in relation to customer data platforms?

Omnichannel Marketing with the help of a CDP

Omnichannel just means multiple channels on and offline. Learn how a CDP helps.

The Future Of Customer Data Platforms

It's already here, Ai, Machine Learning & Predictive Analytics

The Top 5 Customer Data Platform Features You Can't Ignore

Top five CDP features to maximise the value of your customer data

Integrating Your Customer Data Platform With Your Martech Stack

What CDPs are and how they work with Martech Stacks

Data Strategy With Privacy At The Core

Using a CDP to help with compliance to the GDPR and CCPA

From Raw Data To Actionable Insights

Have you thought of streamlining your marketing efforts with a CDP?

How To Choose The Right Customer Data Platform For Your Business: A Comprehensive Checklist

Do you need a CDP but don't know where to start? Read this first.

CDPs Vs. CRMs: A Comparison And The Right Tool For Your Business

Comparing a CDP to a CRM is a bit like comparing apples to oranges.

Creating first party persona's

How to use Customer Data Platforms (CDPs) to create a first-party persona

What is a CDP and how does it work?

Four concrete examples of how you can use a CDP

5 Analytics Tips For 2022

Actually 6 tips for analytics in 2022, but who is counting?

There Is No Right Answer There Are Only Choices

The fact is that all your choices are based on data.

Advertisers Keep Doing The Same Thing

Over And Over Again And Expecting A Different Result

KPIs for the masses

One serves all KPIs do not exist

A Thought About KPIs

Driving A Web Business Is Like Driving A Car

Measuring The Good, The Bad And The Ugly

How To Get Started With Analytics